CIHT Cymru Wales are delighted to co-host this joint webinar with ICE & CILT on reducing car usage through behavioural change with Kate Mackay, Project Principal at Mott MacDonald and Lewis Brencher, Director of Communications and Engagement with Transport for Wales.
The customer experience is a vital consideration for all of us working in transport – it’s what makes people choose between one mode or another, choose whether to access something in one place or in another. And yet, all too often, the thoughts, needs, and desires of our customers are an afterthought, rather than something built into projects from the very beginning.
This event will be delivered by Kate Mackay, a senior transport planner, who focuses on behavioural insights for transport planning solutions - to make our places more liveable, our world more sustainable.
Anyone interested in highways and transport.
Kate Mackay - Project Principal, Mott MacDonald Kate Mackay is a project principal with Mott MacDonald. She previously led the Australia Transport Planning practice, based in Brisbane. Kate has a track record in delivering innovative and creative solutions to transport planning and policy issues, complimented by her in-depth understanding of behaviour change. She is currently the Mott MacDonald DfT STARThree framework manager, leads the organisation’s integrated transport division in the South West of England, and is championing the development of a user focussed approach to infrastructure design and investment. Previously Kate ran her own transport planning consultancy, based in Fiji; before that she lived and worked in Sydney; and prior to that Kate worked with Steer Davies Gleave (now Steer) in London and South Africa. She has an MSc in Transport from Imperial College London and a BA Hons degree in Geography from Newcastle University. |
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Lewis Brencher - Director of Communications & Engagement, Transport for Wales A member of the Transport for Wales (TfW) executive leadership team, Lewis is responsible for all communications, marketing and engagement activities across the business. This includes media relations, social media, brand, marketing, public affairs, government relations, community engagement and internal communications. He is responsible for setting the strategy for telling the story of Transport for Wales to all key audiences across Wales and the borders. He is also the executive sponsor for behavioural science within TfW which aims to increase its application to support the Welsh Government in delivering its policy objectives. |
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For more information, please contact jessica.mcquade@ice.org.uk.
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